Pamela Zapata
INFLUENCER MARKETING MASTERCLASS
About Me
FORBES | The Next 1000 Honoree 2021
Business Insider | Top YouTube Talent Managers 2020
Business Insider | Top 15 Talent Managers for Micro Influencers 2020
Pamela Zapata is a NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 12 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry. In 2019 she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insights to maximize sponsorships and optimize campaign performance to benefit both her clients and brands. She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization, and new business.
Prior to launching Society 18, Zapata was the Senior Director of Influencer Marketing at Starpower where she oversaw multiple campaign and influencer casting initiatives for key beauty brands including Estée Lauder, Bobbi Brown, MAC, BECCA and La Mer. She was responsible for campaign ideation through concept execution, while also overseeing strategy, client management, and talent relations. Prior to her role at Starpower, she was the Director of Influencer Marketing at United Entertainment Group, where she led influencer partnerships, strategy, procurement, negotiations, and campaign reporting for various personal care brands within the Unilever portfolio including Suave, Dove, Love Beauty Planet, Axe, and Popsicle.
Before moving to NYC, Zapata had roots in LA at E! Entertainment, Ryan Seacrest Productions, Style Haul, and Sweety High, where she held roles focused on integrated marketing, strategy, development, production, talent, and casting. Zapata has dedicated years of her career to cultivating valued relationships and has successfully and strategically utilized influencers and talent for digital and on-air programming, brand sponsorships, and events to support business initiatives, drive ratings, and increase revenue.
Testimonials
“Pam helped me develop new relationships within the industry and by working with her, I’ve achieved a better understanding of my worth. I will never forget my first collaboration with Society 18 - it was the biggest paid partnership I had ever received. I honestly didn't think I was worth it - Pam showed me otherwise.”
— Ilianna Ayala
“Since working with Pam, I’ve been introduced to several brand partners that are in alignment with my passions and interests. I have also obtained a better understanding of the industry. Pam has been super helpful and supportive throughout our partnership and words can’t describe how much I value her support.”
— Anisa Stoffel
“Pam is amazing! Working with her has more than tripled my yearly income, and I've received amazing opportunities since signing with Society 18 back in 2019. She is so engaging and willing to help, I love her personal approach. I really appreciate everything Pam has done for me and my personal brand.”
— Janibell Rosanne
Press
