Pamela Zapata

About Me

FORBES | The Next 1000 Honoree 2021

Business Insider | Top YouTube Talent Managers 2020

Business Insider | Top 15 Talent Managers for Micro Influencers 2020

Pamela Zapata is the Founder and CEO of Society 18, a bicoastal agency specializing in influencer management and marketing with a focus on multicultural and multiethnic content creators. Based in Los Angeles, Pamela has spent the last 15 years shaping a successful career in influencer strategy, integrated marketing, talent relations, casting, and production.

Throughout her career, Zapata has worked for some of the biggest networks, brands, and agencies in the industry. Before launching Society 18, she was the Senior Director of Influencer Marketing at Starpower, where she led influencer campaigns for high-profile beauty brands like Estée Lauder, Bobbi Brown, MAC, Aveda, and La Mer. Pamela played a key role in developing and executing campaigns, while managing strategy, client relationships, and talent partnerships. Prior to that, Pamela was the Director of Influencer Marketing at United Entertainment Group where she led influencer strategy and partnerships for Unilever brands including Dove, Suave, Axe, and Popsicle.

Pamela’s career also includes roles at E! Entertainment, Ryan Seacrest Productions and Style Haul where she focused on integrated marketing, talent development, and production. Over the years, she’s built a strong network of valuable relationships, using influencers and talent to drive digital campaigns, brand partnerships, and on-air programming that generate results and boost business growth.

A proud first-generation Dominican-American and bilingual Latina, Pamela is passionate about amplifying diverse voices in the digital space. Her work has garnered recognition from top industry outlets like Forbes, Business Insider, WWD, Yahoo! Finance, Ad Age, Success Magazine, and GirlBoss.

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Client Work

Testimonials

“Pam helped me develop new relationships within the industry and by working with her, I’ve achieved a better understanding of my worth. I will never forget my first collaboration with Society 18 - it was the biggest paid partnership I had ever received. I honestly didn't think I was worth it - Pam showed me otherwise.”

— Ilianna Ayala

“Since working with Pam, I’ve been introduced to several brand partners that are in alignment with my passions and interests. I have also obtained a better understanding of the industry. Pam has been super helpful and supportive throughout our partnership and words can’t describe how much I value her support.”

— Anisa Stoffel

“Pam is amazing! Working with her has more than tripled my yearly income, and I've received amazing opportunities since signing with Society 18 back in 2019. She is so engaging and willing to help, I love her personal approach. I really appreciate everything Pam has done for me and my personal brand.”